PRODUCT DESIGNER


I’m a Senior Product Designer with over five years of experience delivering digital products that blend usability, performance, and clear visual design. My background spans ecommerce, SaaS platforms, and enterprise operational tools, with a strong focus on leading end-to-end design across research, journey mapping, interface design, and delivery.
I now lead UX across multiple platforms as part of the Yodel-to-InPost transition, where I’ve driven a complete rebrand of the customer app and website, established a new Figma-based design system, and introduced analytic and collaborative workflows that have strengthened product quality and team alignment. I approach design with a balance of strategic thinking, hands-on craft, and calm, structured leadership — ensuring every product I work on moves the business forward and meaningfully improves the user experience.

Yodel Customer App Redesign
UI, UX

Yodel by InPost - One Brand
Bringing 2 brands under one roof

Bespoke LED Lighting
Ecommerce + Firebase + Automation Build

BE Property Services
Full Rebrand & Digital Relaunch
"Working with ALAN was an exceptional experience from start to finish."
20+
Clients saying 'make it pop'
3000+
Sticky notes moved
1
Career fuelled mainly by CTRL+Z
I specialise in designing intuitive, data-informed digital products that streamline complex workflows and deliver meaningful user experiences across web and mobile.
designing
intuition

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