BE Property Services

Objective

BE Property needed a full digital refresh to modernise their brand, improve trust, and increase property valuation enquiries. The goal was to reposition the business as a leading South Liverpool estate agency through a complete rebrand, website redesign, SEO optimisation, and ongoing digital content strategy.

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What I did

• Developed a new brand identity, including colour palette, typography, tone, and messaging.
• Designed and built the new website from scratch in Webflow.
• Created a clear service hierarchy, valuation funnel, and improved navigation.
• Rewrote all website copy using a simple, local, trust-first voice aligned with brand values.
• Implemented local SEO optimisation: metadata, GBP strategy, directory listings, and keyword mapping.
• Delivered monthly performance reports with insights, data analysis, and next-step recommendations.
• Produced social content templates, reels, photography standards, and ongoing content ideas.
• Created lead-generation tools such as a valuation CTA, Linktree funnel, and film-led content strategy.

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Creative Process

• Brand Exploration: Interviewed the business, mapped local competitors, and crafted a personality-driven brand identity.

• UX Strategy: Defined key user journeys, focusing on valuation requests, vendor trust, and tenant clarity.

• Visual Design: Delivered a clean, premium, Liverpool-focused aesthetic that aligned with the new brand message.

• SEO & Content: Planned keywords, Q&As, GBP content, blogs, and local optimisation for Allerton, Woolton, Aigburth, and Mossley Hill.

• Iteration: Monitored performance, tested content formats, and continually refined structure and messaging.

Results

• Increased valuation enquiries through improved UX and clearer calls to action.
• Strengthened local SEO, ranking for competitive search terms across South Liverpool.
• Developed a strong brand identity now used across signage, web, social, and print.
• Delivered consistent month-on-month growth in web traffic, social engagement, and valuation conversions.
• Elevated the agency’s digital maturity, making their presence more modern, trusted, and professional.

Conclusion

This was a fully holistic redesign covering brand, UX, SEO, content, and ongoing digital growth. It demonstrates my ability to partner with a business long-term and deliver measurable impact across multiple channels.